Our Philosophy

Mom and Daughter

Parents are struggling. All around the world, parents know that they want to parent differently than they were parented. But many parents are so busy and overwhelmed, it’s difficult to garner the resources to change or even to begin to know how to start.

And the truth is, raising children is challenging. As parents, we want our children to thrive and to be happy, AND we want them to know how to behave in a restaurant. We want them to experience the joy and freedom of childhood AND, sometimes, we wish they’d just sit quietly in the back seat so that we can have a moment of peace.

Up until this point in history, children have primarily been seen as “less than.” The prevailing wisdom has been to use different forms of punishments and consequences to control our children, and get them to comply with our wishes for acceptable behavior through dominance.

We believe, quite strongly, that this method of parenting:
1) Is fundamentally damaging to the long term relationship between parent and child.
2) Limits the child’s ability to develop intrinsic motivation, emotional intelligence and empathy.
3) Fosters a deep need for approval, people pleasing and other dis-empowering belief systems as
children grow into their teenage years and adulthood.Our process is based on brain science, communication, and empathy.

Through our coaches, we work with families all over the world to give them the education and support to parent in a new way that is not about exerting control over our children, but rather is about creating authentic relationships that are built on a foundation of shared values.

Our Mission

It is our mission to have trained a parenting coach in every city in the world, so that we can effectively give the next generation of children the means to grow up with self-confidence, self-worth, self-control and intrinsic motivation.

Our parents feel a deep sense of peace and confidence, knowing that they have done the work to bring their best efforts to their parenting.

Our coaches have the ability, every day, to impact the lives of parents and children in a way that will have lasting effects for generations to come.